Our Team Old HTML 2.0

Avenue distribution is backed by over 60 years of sales & marketing experience. Founders Ed Lachelt and Sean McMillan have built deep roots in the Canadian Action Sports & Lifestyle industry. Both partners have worked with a long list of premium brands and built relationships to create happy customers, buyers and store owners. Unrivalled customer service hard work and reliability is the core of Avenues DNA.

Avenue distribution is backed by over 60 years of sales & marketing experience. Founders Ed Lachelt and Sean McMillan have built deep roots in the Canadian Action Sports & Lifestyle industry. Both partners have worked with a long list of premium brands and built relationships to create happy customers, buyers and store owners. Unrivalled customer service hard work and reliability is the core of Avenues DNA.

ED LACHELT
Ed has been managing sales and distribution for over 20 years. Serving the top retail stores in Canada with the premium brands in the action sports industry. Ed has helped build brands from their infancy and grown them into multimillion dollar businesses. He's created long lasting friendships with his customers and his co-workers.

SEAN MCMILLAN
Ed has been managing sales and distribution for over 20 years. Serving the top retail stores in Canada with the premium brands in the action sports industry. Ed has helped build brands from their infancy and grown them into multimillion dollar businesses. He's created long lasting friendships with his customers and his co-workers.

 
DREW HAWKSHAW
 
Strong negotiating skills with a wide range of customers and knowledge of commercial agreements and frameworks.  20+ years of wholesale/ distributor management retaining and collaborating with the best accounts in our industry alongside delivering and supporting marketing initiatives across North America. 
Work HARD // Play HARD.